GenAI in advertising: The Brandtech Group snaps $115M funding, hits $4B valuation

The GenAI is here now officially! And it’s just the beginning. 

New York-based The Brandtech Group, a digital-only marketing group and a generative AI marketing company, has secured a $115 million Series C funding round. The investment came from new investors – Fimalac and NendoLabs and existing investors – Mousse Partners and Bansk Group. 

In addition to the investment, The Brandtech Group has appointed Matthieu Bucaille, ex-CEO of Lazard International as its Global Chief Financial Officer.

Valued at $4 billion with this round, the company will use the investment to disrupt the traditional advertising industry with AI to create marketing campaigns.

GenAI-powered marketing tech:

Founded by David Jones in 2015 as You & Mr Jones, works with the mission to help brands do their marketing better, faster, and cheaper using technology. 

Recently the company acquired Pencil, its genAI-powered marketing platform. It is touted that Pencil’s ads are 10x faster, with 2x better performance than a brand’s usual baseline. Post the acquisition, Pencil launched a new tool, Pencil Pro, which is designed for major global brands. 

Its clients include Google, Microsoft, Unilever, LVMH, Morgan Stanley, Bayer, TikTok, Diageo, Reckitt and Renault-Nissan.

Also Read: NewSpace Nets $52 Mn Funding For Defence Innovation

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